Katie's Work With Fanatix
Katie is a key writer for Fanatix, a global ticketing platform that connects fans with live events all over the world. Her work is all about making the online experience feel as exciting as the event itself. As a content lead, she is responsible for shaping the voice and strategy behind all written content, from the artist bios on a page to the tiny details that help fans find the site in the first place.
Katie oversees the entire content experience. She develops the strategy for what content needs to be produced, ensuring it's consistent and engaging for every artist and venue. Her work includes:
Artist and Venue Profiles: She crafts detailed profiles for prominent artists, including Beyoncé, Bad Bunny, and Billie Eilish, as well as major venues in Mexico, Brazil, and the UK. These profiles serve as a blend of biography and history, designed to capture the unique atmosphere of each event.
Search Engine Optimisation (SEO): Katie also manages the crucial elements that drive traffic to the site. She oversees meta descriptions and other SEO components, ensuring every page is optimised for search engines so that fans can easily find the tickets they are looking for. Her focus on keywords and clear, concise language helps enhance Fanatix's online visibility.
Katie's role requires a combination of creative writing and strategic thinking. She weaves together an artist's biography, greatest hits, and influences to create a compelling narrative that generates excitement. At the same time, she ensures that every piece of content, from a single meta description to the most comprehensive content, serves a clear purpose: to inform fans and drive ticket sales. This dual focus on engaging storytelling and behind-the-scenes optimisation makes her an indispensable part of the Fanatix team.